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Services Marketing Introduction PDF Print E-mail
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Written by Jim Hendrickson   
Monday, 23 June 2008

Services Marketing plays a critical role in defining the content, deliverables, pricing and terms & conditions of service offerings. The role of assuring the needs of the customer are input into the service offering development will also be discussed in this section. We will also cover the development of key marketing deliverables for the customer to describe the value of the offerings.

  

 

Last Updated ( Wednesday, 09 July 2008 )
 
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